28 November, 2014

Doctor Who Series 8 NZ Viewer Ratings

Series eight of Doctor Who recently finished screening here in New Zealand. The episodes, which screened as usual on the Prime channel, were transmitted a week following the UK broadcasts, screening here on Sunday nights at 7.30pm.

Viewer ratings indicated that these twelve episodes were watched by an average overnight rating of 123,273 people. Adding in time-shifted viewers (those who recorded the episodes and watched later), that average increases to 143,114. 

Several of the earliest episodes, all screened during September, received the strongest overnight ratings. 

Deep Breath received the lowest rating of the initial five stories on overnight results. This may have been due to the extended length of this episode, causing it to run an hour later than usual, finishing at 9.25pm. The episode’s strong performance in the timeshifted ratings, indicates that many viewers appear to have elected to record it for later viewing. The episode also premiered a week earlier in cinemas around the country, which may have also contributed to the relatively low rating for a series premiere.

The second episode, Into the Dalek, saw a sizeable increase in the overnight ratings, gaining 18,750 viewers. Ratings remained consistently high for Robot of Sherwood, Listen and Time Heist, with an average of approximately 135,000 across these four episodes. 

The Caretaker, which screened at the beginning of October, suffered a sharp decline, dropping by 28,710 viewers from the previous week. Although the following episode, Kill the Moon, gained back some of the lost ground by picking up 11,140 viewers, the series never regained its earlier highs.

The strongest performing episode from the latter half of the series on overnights was the finale, Death in Heaven, on 128,570. 

The two lowest rated episodes on overnight ratings were the aforementioned The Caretaker, on 106,520 and Flatline on 109,820.  

Consolidated ratings, which include timeshifted viewers, who record programmes and watch after transmission, give a more accurate indication of the total audience. Robot of Sherwood in particular benefitted from these additional viewers, with 24.38% of its consolidated figure coming from timeshifted rating. 

Conversely, In the Forest of the Night, which had an overnight audience of 123,070, placing it closest to the series average, suffered a drop to last place in the timeshifted ratings.

Doctor Who on Prime was placed in the same timeslot as some heavily-promoted and highly popular offerings on rival channels TV One, TV 2 and TV3. Doctor Who was usually in fourth place for overnight ratings in its timeslot, but for both of the last two weeks of the series it managed to make it into third place, edging out TV2.

TV One consistently gained the largest audience share for the timeslot. For nine weeks Doctor Who was placed against TV One’s My Kitchen Rules New Zealand (average overnight 373,161). For the last three weeks Our Big Blue Backyard instead occupied the timeslot (avg 463,370).

Over on TV3, The X Factor screened for most of the run (avg 236,956). When this ended, the movies How to Train Your Dragon (194,540), and Shrek Forever After (275,540), occupied the slot for the last two weeks.

TV2 most often came in third place for the timeslot. For the first four weeks two half hour shows, The Middle (avg 201,312) and The Neighbors (avg 169,582) were up against Doctor Who. For the next five weeks the timeslot was occupied with a family movie, including such titles as Brave and Toy Story 3 (avg 225,670). The final three weeks saw the movies replaced with The Voice (avg 110,480). This series saw a marked drop in viewers for TV2, and the final two episodes of Doctor Who gained higher ratings than The Voice.

Overnight Ratings
(and most watched on Prime chart position for that date)
1. Into the Dalek (7 Sep 14) 135,840 (2nd)
2. Listen (21 Sep 14) 135,740 (3rd)
3. Time Heist (28 Sep 14) 135,230 (3rd)
4. Robot of Sherwood (14 Sep) 133,040 (1st)
5. Death in Heaven (16 Nov 14) 128,570 (3rd)
6. In the Forest of the Night (2 Nov 14) 123,070 (4th)
7. Mummy on the Orient Express (19 Oct 14) 121,850 (3rd)
8. Kill the Moon (12 Oct 14) 117,660 (2nd)
9. Deep Breath (31 Aug 14) 117,090 (2nd)
10. Dark Water (9 Nov 14) 114,840 (4th)
11. Flatline (26 Oct 14) 109,820 (2nd)
12. The Caretaker (5 Oct 14) 106,520 (4th)

Timeshifted Ratings
(and % increase of audience watching timeshifted)
1. Robot of Sherwood 42,900 (32.25%)
2. Deep Breath 26,180 (22.36%)
3. Into the Dalek 21,360 (19.85%)
4. The Caretaker 21,140 (17.37%)
5. Listen 20,500 (16.62%)
6. Kill the Moon 19,560 (15.89%)
7. Mummy on the Orient Express 19,360 (15.72%)
8. Flatline 19,080 (15.10%)
9. Time Heist 16,130 (11.93%)
10. Death in Heaven 12,580 (9.78%)
11. Dark Water 9,770 (8.51%)
12. In the Forest of the Night 9,540 (7.75%)

Consolidated Ratings
(and % of total audience watching timeshifted)
1. Robot of Sherwood 175,940 (24.38%)
2. Into the Dalek 157,200 (13.59%) 
3. Listen 156,240 (13.12%)
4. Time Heist 151,360 (10.66%)
5. Deep Breath 143,270 (18.27%)
6. Mummy on the Orient Express 141,210 (13.71%)
7. Death in Heaven 141,150 (8.91%)
8. Kill the Moon 137,220 (14.25%)
9. In the Forest of the Night 132,610 (7.19%)
10. Flatline 128,900 (14.80%)
11. The Caretaker 127,660 (16.56%)
12. Dark Water 124,610 (7.84%)


Ratings: Nielsen Television Audience Measurement, All 5+, sourced from Throng.co.nz 

2 comments:

Andrew Loader said...

It seems to be a real pity that it was some of the best episodes (in my opinion) that New Zealanders weren't watching. One had to wonder why they stopped watching near the end. Alright, personally i was put off a bit by In the Forest of the Night but according to your stats the drop had already happened by then (its share was only 7.19%)... and it certainly wasn't enough to put me off watching the rest of the series. It seems to be that the new TV1 series Our Big Blue Backyard clearly was popular and took viewers away - yet it doesn't seem to be the same demographic. Puzzling. At least there was some recovery for the finale though.

Phil D said...

How did "Robot of Sherwood" rank so high? I was one of the more aweful ones of the season.

Much preferred "Listen" as it had such utter creepiness & added whole new chapter in back-story to the origins of 'The Doctor'.